SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing Problems: From Analysis to Decision
16 references·0 citing·35 second hop
Marketing Problems: From Analysis to Decision (1994)Marketing Problems: From Analysis to Deci…Marketing Research Process (2004)Marketing Research ProcessMarketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Marketing and competitive success (1998)Marketing and competitive suc…Marketing planning decision making in UK and us companies: An empirical comparative study (1993)Marketing planning decision m…The Evaluation Stage in Marketing Decision Making (1992)The Evaluation Stage in Marke…Contemporary Marketing Research (1992)Contemporary Marketing Resear…Research for Marketing (1991)Research for MarketingThe Role of Experience in Information Use and Decision Making by Marketing Managers (1990)The Role of Experience in Inf…Managerial problem identification (1989)Managerial problem identifica…Humble decision making. (1989)Humble decision making.Intuition: What separates executives from managers (1988)Intuition: What separates exe…Marketing Research: An Applied Approach (1983)Marketing Research: An Applie…Judgment Based Marketing Decision Models: Problems and Possible Solutions (1981)Judgment Based Marketing Deci…Research for Marketing Decisions (1978)Research for Marketing Decisi…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Marketing Research (1970)Marketing ResearchModels of Man. (1959)Judgment under Uncertainty: Heuristics and Biases (1974)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Cultural Differences in Conducting Intra- and Inter-Cultural Negotiations: A Sino-Canadian Comparison (1994)Managerial intuition: A conceptual and operational framework (1997)The allocation of promotion budget to maximize customer equity (2001)Human Problem Solving (1972)Categorization and Representation of Physics Problems by Experts and Novices* (1981)Dimensions of Consumer Expertise (1987)Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity (2001)Student Trust and Its Antecedents in Higher Education (2001)Understanding the role of information communication in the buyer‐seller exchange process: antecedents and outcomes (2009)A qualitative examination of factors affecting reverse logistics systems for end‐of‐life computers (2002)Methodology or “methodolatry”? An evaluation of focus groups and depth interviews (2006)Twitter: a Viable Marketing Tool for SMEs? (2010)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Residents' attitudes to tourism development: the case of Cyprus (1996)Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture (2001)Switching barriers in business‐to‐business services: a qualitative study (2006)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns (1999)Dimensions of Privacy Concern among Online Consumers (2000)Toward a Typology of Internet Users and Online Privacy Concerns (2002)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability (1990)Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. (1991)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Employee Perceptions of The Relationship Between Strategy, Rewards, and Organizational Performance (1970)The wisdom of the war room: US campaigning and Americanization (1998)Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance (1999)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1970Marketing Research3,552 cited
  • 1978Research for Marketing Decisions601 cited
  • 1983Marketing Research: An Applied Approach422 cited
  • 1992Contemporary Marketing Research218 cited
  • 1990The Role of Experience in Information Use and Decision Making by Marketing Managers161 cited
  • 1981Judgment Based Marketing Decision Models: Problems and Possible Solutions92 cited
  • 2004Marketing Research Process88 cited
  • 1998Marketing and competitive success69 cited
  • 1988Intuition: What separates executives from managers68 cited
  • 1989Humble decision making.56 cited
  • 1989Managerial problem identification47 cited
  • 1992The Evaluation Stage in Marketing Decision Making44 cited
  • 1991Research for Marketing40 cited
  • 1993Marketing planning decision making in UK and us companies: An empirical comparative study19 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

No citing works inside the corpus for this window.