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• 1981The Political Economy of Marketing Systems: Reviving the Institutional Approach151 cited
• 1987Chapter 19 Therories of urban business location88 cited
• 2018Path Dependency in Marketing Systems62 cited
• 2020For re-institutionalizing the marketing discipline in Era V49 cited
• 1994An empirical study of brand switching for a retail service46 cited
• 1991Variations on a marketing enigma: The wheel of retailing theory44 cited
• 1985A mark-up model of retail margins44 cited
• 1990Toward a Theory of Structural Change and Evolution in Marketing Channels44 cited
• 2013The changing role of middlemen — Strategic responses to distribution dynamics44 cited
• 2010Transaction Cost Analysis in Marketing: Looking Back, Moving Forward43 cited
• 1999The evolution of managerial innovations in distribution: what prospects for ECR?42 cited
• 2007The role of cyber‐intermediaries: a framework based on transaction cost analysis, agency, relationship marketing and social exchange theories42 cited
• 1995Postmodernism, the wheel of retailing and will to power39 cited
• 1977Emerging models of organizational buying processes39 cited