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The Influence of Stakeholder Involvement on The Effectiveness of Place Branding
16 references·9 citing·40 second hop
The Influence of Stakeholder Involvement on The Effectiveness of Place Branding (2012)The Influence of Stakeholder Involvement …The New Public Governance? (2010)The New Public Governance?The New Public Governance? 1 (2006)The New Public Governance? 1Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Deliberative Policy Analysis (2003)Deliberative Policy AnalysisCountry as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityBig Questions in Public Network Management Research (2001)Big Questions in Public Netwo…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Understanding Governance: Policy Networks, Governance, Reflexivity and Accountability (1997)Understanding Governance: Pol…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Principles of Marketing (1972)Principles of MarketingCluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective (2024)Cluster social capital’s infl…From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities (2021)From city promotion via city …Place and Destination Branding: A Review and Conceptual Mapping of the Domain (2020)Place and Destination Brandin…Lighting Branding: (2020)Lighting Branding:CLUSTER BRANDING: O CASO DO VALE DOS VINHEDOS (2019)CLUSTER BRANDING: O CASO DO V…Questioning a “one size fits all” city brand (2017)Questioning a “one size fits …The effectiveness of place brand communication (2014)The effectiveness of place br…Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? (2014)Place marketing and citizen p…Let them do the work: a participatory place branding approach (2014)Let them do the work: a parti…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. 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Does It Affect Loyalty? (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Customer value: The next source for competitive advantage (1997)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Governance Without Government? Rethinking Public Administration (1998)The Middle Aging of New Public Management: Into the Age of Paradox? (2004)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Communication and Control Processes in the Delivery of Service Quality (1988)
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References

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  • 1986Strategic Brand Concept-Image Management2,198 cited
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  • 2003Deliberative Policy Analysis1,757 cited
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  • 2010The New Public Governance?1,569 cited
  • 2001

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Big Questions in Public Network Management Research
1,241 cited

Cited by

  • 2017Questioning a “one size fits all” city brand184 cited
  • 2014Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?182 cited
  • 2014Let them do the work: a participatory place branding approach160 cited
  • 2014The effectiveness of place brand communication149 cited
  • 2020Place and Destination Branding: A Review and Conceptual Mapping of the Domain148 cited
  • 2021From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities87 cited
  • 2024Cluster social capital’s influence on regional public brands in specialty agriculture: a value co-creation perspective14 cited
  • 2020Lighting Branding:7 cited
  • 2019CLUSTER BRANDING: O CASO DO VALE DOS VINHEDOS1 cited