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Exploring the relevance of strategic promotion management approach among small independent retailers
14 references·0 citing·38 second hop
Exploring the relevance of strategic promotion management approach among small independent retailers (1998)Exploring the relevance of strategic prom…Small town shopping decline: dependence and inconvenience for the disadvanged (1995)Small town shopping decline: …Introduction to advertising and promotion : an integrated marketing communications perspective (1995)Introduction to advertising a…An Empirical Analysis of Advertising by Women Entrepreneurs (1994)An Empirical Analysis of Adve…How Local Advertisers Choose and Use Advertising Media (1993)How Local Advertisers Choose …Consumers' Attitudes Towards Advertising: A Canadian Perspective (1991)Consumers' Attitudes Towards …Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach) (1990)Some Exploratory Models for A…The proceedings of the 1989 conference of the American Academy of Advertising (1989)The proceedings of the 1989 c…Advertising and Promotion Management (1987)Advertising and Promotion Man…The Theory and Practice of Strategic Management in Smaller Rapid Growth Firms (1986)The Theory and Practice of St…Planning and financial performance of small, mature firms (1986)Planning and financial perfor…Strategic Market Management (1984)Strategic Market ManagementResearch Thrusts in Small Firm Strategic Planning (1984)Research Thrusts in Small Fir…Consumer Perceptions of the Media and their Advertising Content (1979)Consumer Perceptions of the M…IS LONG-RANGE PLANNING PROFITABLE? (1973)IS LONG-RANGE PLANNING PROFIT…Marketing Research: Methodological Foundations (1977)Integrated Marketing Communications (1992)Development of a media selection model using the analytic network process (2005)Integrated Marketing Communications (2005)Advertising strategies in a franchise system (2008)The Power of Reach and Frequency in the Age of Digital Advertising (2010)Planning and financial performance among small firms in a growth industry (1988)Strategic Planning Research: Toward a Theory-Driven Agenda (2013)Sales & marketing management (2014)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Measuring nominal scale agreement among many raters. (1971)A Review of Strategic Process Research (1987)STRATEGIC PLANNING AND FINANCIAL PERFORMANCE: A META‐ANALYTIC REVIEW* (1991)Internationalization of Small Firms (2002)Is Extraordinary Growth Profitable? A Study of Inc. 500 High–Growth Companies (2002)Internationalization and Performance (2003)The Concept of Corporate Strategy (2009)The Effect of Context-Related Moderators on the Internationalization-Performance Relationship: Evidence from Meta-Analysis (2009)Strategic management: concept and cases (2014)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)The complex relationship between consumer satisfaction and brand loyalty (1995)The C-OAR-SE procedure for scale development in marketing (2002)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Perceived value: a critical examination of definitions, concepts and measures for the service industry (2011)Digital manufacturing-driven transformations of service supply chains for complex products (2014)Building, measuring, and profiting from customer loyalty (2015)Strategische Unternehmensführung bei Diversifikation (1980)Strategic planning improves manufacturing performance (1991)Patterns of Formal Planning and Performance in U.S. Exporting Firms (1993)Political Marketing: Structure and Process (1994)Successful brand management in SMEs: a new theory and practical hints (2005)SME brand building and management: an exploratory study (2010)Factors for Success in Customer Relationship Management (CRM) Systems (2002)The naked truth of celebrity endorsement (2003)A study of factors that contribute to online review helpfulness (2015)
this work references cited by second hop

References

  • 1984Strategic Market Management1,271 cited
  • 1987Advertising and Promotion Management868 cited
  • 1984Research Thrusts in Small Firm Strategic Planning418 cited
  • 1986Planning and financial performance of small, mature firms350 cited
  • 1995Small town shopping decline: dependence and inconvenience for the disadvanged312 cited
  • 1990Some Exploratory Models for Assessing Small Firms′ Marketing Performance (A Qualitative Approach)213 cited
  • 1986The Theory and Practice of Strategic Management in Smaller Rapid Growth Firms208 cited
  • 1995Introduction to advertising and promotion : an integrated marketing communications perspective205 cited
  • 1973IS LONG-RANGE PLANNING PROFITABLE?58 cited
  • 1993How Local Advertisers Choose and Use Advertising Media49 cited
  • 1979Consumer Perceptions of the Media and their Advertising Content49 cited
  • 1989The proceedings of the 1989 conference of the American Academy of Advertising35 cited
  • 1994An Empirical Analysis of Advertising by Women Entrepreneurs28 cited
  • 1991Consumers' Attitudes Towards Advertising: A Canadian Perspective15 cited

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