Measuring Prepurchase Information Seeking

Joseph W. Newman · Bradley D. Lockeman

108 citations0/0 files storedJournal of Consumer Research

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

This article reports on research which compared survey-based and observation-based measures of the amount of prepurchase information seeking for buyers of women's shoes. It raises a serious question about the adequacy of published statistics on information search, most of which have been based on survey data.

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References

1971The Theory of Buyer Behavior 1923Relation of Consumers' Buying Habits to Marketing Methods 1972Prepurchase Information Seeking for New Cars and Major Household Appliances 1966Prepurchase Behavior of Buyers of Small Electrical Appliances

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2010Applying to higher education: information sources and choice factors 1983Search Behavior of International Vacationers: Travel-Specific Lifiestyle and Sociodemographic Variables 1981Consumer Search and Public Policy 2001A Review on Consumer External Search: Amount and Determinants 2016Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data 1994Buying or Just Browsing? The Duration of Purchase Deliberation 1980The Value of Information for Selected Appliances 2001An empirical examination of the involvement to external search relationship in services marketing

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