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Optimal Budget Allocation Across Search Advertising Markets
16 references·3 citing·39 second hop
Optimal Budget Allocation Across Search Advertising Markets (2015)Optimal Budget Allocation Across Search A…Advertising and the Mind of the Consumer (2020)Advertising and the Mind of t…Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities (2011)Practice Prize Winner —Dynami…Optimal pricing and advertising in a durable-good duopoly (2010)Optimal pricing and advertisi…Budget optimization in search-based advertising auctions (2007)Budget optimization in search…Optimal Control Theory : Applications to Management Science and Economics (2000)Optimal Control Theory : Appl…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…Competitive dynamic advertising (1989)Competitive dynamic advertisi…“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications (1986)“Leveraged” Decision Making i…Advertising Budget Allocation under Uncertainty (1982)Advertising Budget Allocation…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising Expenditure (1971)Optimal Advertising Expenditu…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Optimal advertising for a generalized Vidale–Wolfe response model (2021)Optimal advertising for a gen…Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model (2021)Evaluating the Effectiveness …Optimal acquisition and retention strategies in a duopoly model of competition (2019)Optimal acquisition and reten…Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Dynamic Noncooperative Game Theory (1982)Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Differential game models of advertising competition (1995)Optimal Advertising and Pricing in a New-Product Adoption Model (2008)Nonzero-sum differential games (1969)A Theory of Dynamic Oligopoly, I: Overview and Quantity Competition with Large Fixed Costs (1988)Game Theory with Applications to Economics (1992)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Estimating Market Power and Strategies (2007)Building Brand Awareness in Dynamic Oligopoly Markets (2008)The Economics of Information (1961)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)Incentives in Teams (1973)Sponsored Search Auctions with Markovian Users (2008)Game Theoretic Problems in Network Economics and Mechanism Design Solutions (2009)Deep Reinforcement Learning for Sponsored Search Real-time Bidding (2018)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Micro-Economic Foundations of Employment and Inflation Theory. (1972)An Empirical Model of Advertising Dynamics (2003)The Long-Term Effect of Marketing Strategy on Brand Sales (2010)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Dynamic behavior of CO2 spot prices (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance (2015)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Building Models for Marketing Decisions (2000)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2000Optimal Control Theory : Applications to Management Science and Economics741 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 2007Budget optimization in search-based advertising auctions169 cited
  • 1989Competitive dynamic advertising159 cited
  • 1992Empirical Analysis of Closed-Loop Duopoly Advertising Strategies145 cited
  • 1971Optimal Advertising Expenditure130 cited
  • 2011Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities111 cited
  • 2010Optimal pricing and advertising in a durable-good duopoly98 cited
  • 2020Advertising and the Mind of the Consumer94 cited
  • 1982Advertising Budget Allocation under Uncertainty58 cited

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1986
“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications
57 cited

Cited by

  • 2021Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model26 cited
  • 2019Optimal acquisition and retention strategies in a duopoly model of competition18 cited
  • 2021Optimal advertising for a generalized Vidale–Wolfe response model13 cited