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Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study
16 references·14 citing·36 second hop
Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study (2007)Are consumers heterogeneous in their pref…Discrete choice methods with simulation (2004)Discrete choice methods with …The Effects of Time Constraints on Consumers' Judgments of Prices and Products (2003)The Effects of Time Constrain…Pricing: Making Profitable Decisions (2003)Pricing: Making Profitable De…Discrete Choice Methods with Simulation (2001)Discrete Choice Methods with …Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)Patterns of Rightmost Digits …Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs (1996)Hierarchical Bayes Conjoint A…Developments in Marketing Science (1992)Developments in Marketing Sci…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…A Model of Sales. (1980)A Model of Sales.Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Behavioural pricing effects in tourism: A review of the empirical evidence and its managerial implications (2023)Behavioural pricing effects i…A meta‐analysis on the effects of just‐below versus round prices (2023)A meta‐analysis on the effect…Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue (2022)Psychological pricing: Myth o…The not-so-odd couple: Odd pricing in a luxury context (2021)The not-so-odd couple: Odd pr…Psychological pricing in online food retail (2021)Psychological pricing in onli…Lucky 8-ending – A case study on managerial price-ending beliefs in Macao (2018)Lucky 8-ending – A case study…Does impact of price endings differ for the non-green and green products? Role of product categories and price levels (2018)Does impact of price endings …The use of odd-ending numbers in the pricing of five tourism services in three different cultures (2017)The use of odd-ending numbers…New developments in behavioral pricing research (2016)New developments in behaviora…Life could be so easy: the convenience effect of round price endings (2015)Life could be so easy: the co…Psychological Pricing Principles for Organizations with Market Power (2014)Psychological Pricing Princip…"Consumer Preferences for 99-ending prices: The mediating role of price consciousness" * (2011)"Consumer Preferences for 99-…Price endings and tourism consumers’ price perceptions (2010)Price endings and tourism con…A simple mechanism to incentive-align conjoint experiments (2009)A simple mechanism to incenti…Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Prospect theory: An analysis of decision under risk (1988)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)The myth of the ethical consumer – do ethics matter in purchase behaviour? 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References

  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 2001Discrete Choice Methods with Simulation7,780 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1980A Model of Sales.1,365 cited
  • 2004Discrete choice methods with simulation1,196 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1992Developments in Marketing Science584 cited
  • 1996Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs533 cited
  • 2003The Effects of Time Constraints on Consumers' Judgments of Prices and Products461 cited
  • 2003Pricing: Making Profitable Decisions424 cited
  • 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects

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304 cited

Cited by

  • 2009A simple mechanism to incentive-align conjoint experiments65 cited
  • 2015Life could be so easy: the convenience effect of round price endings44 cited
  • 2016New developments in behavioral pricing research36 cited
  • 2017The use of odd-ending numbers in the pricing of five tourism services in three different cultures36 cited
  • 2010Price endings and tourism consumers’ price perceptions30 cited
  • 2018Does impact of price endings differ for the non-green and green products? Role of product categories and price levels27 cited
  • 2023A meta‐analysis on the effects of just‐below versus round prices24 cited
  • 2014Psychological Pricing Principles for Organizations with Market Power23 cited
  • 2021Psychological pricing in online food retail21 cited
  • 2018Lucky 8-ending – A case study on managerial price-ending beliefs in Macao16 cited
  • 2021The not-so-odd couple: Odd pricing in a luxury context14 cited
  • 2011"Consumer Preferences for 99-ending prices: The mediating role of price consciousness" *11 cited
  • 2022Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue10 cited
  • 2023Behavioural pricing effects in tourism: A review of the empirical evidence and its managerial implications10 cited