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Applying customer equity to the convention industry
16 references·0 citing·38 second hop
Applying customer equity to the convention industry (2008)Applying customer equity to the conventio…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Mail and internet surveys : the tailored design method (2007)Mail and internet surveys : t…Linking Brand Equity to Customer Equity (2006)Linking Brand Equity to Custo…Qualitative Interviewing (2nd ed.): The Art of Hearing Data (2005)Qualitative Interviewing (2nd…The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants (2004)The relationship between bran…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…How customers think: essential insights into the mind of the market (2003)How customers think: essentia…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …Managing Customer Value (1999)Managing Customer ValueReflections on gaining competitive advantage through customer value (1997)Reflections on gaining compet…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Qualitative Interviewing: The Art of Hearing Data (1996)Qualitative Interviewing: The…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Content Analysis for the Social Sciences and Humanities. (1970)Book Reviews: Kerlinger, Fred N. Foundations of Behavioral Research. (2nd ed.) New York: Holt, Rinehart and Winston, 1973. 741 + xx pp. $13.95 (1974)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)From a literature review to a conceptual framework for sustainable supply chain management (2008)Handbook of Social Psychology (2013)A Theory of the Allocation of Time (1965)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Book Review: Forum Marketing Research: Methodological Foundations (1977)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Attitudes and Predicting Social Behavior (1980)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires. (2004)The Delphi method as a research tool: an example, design considerations and applications (2004)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)How Many Interviews Are Enough? (2005)Using thematic analysis in psychology (2006)Developing and Using a Codebook for the Analysis of Interview Data: An Example from a Professional Development Research Project (2010)Coding In-depth Semistructured Interviews (2013)Systematic methodological review: developing a framework for a qualitative semi‐structured interview guide (2016)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
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  • 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants671 cited
  • 2003How customers think: essential insights into the mind of the market611 cited
  • 1999Managing Customer Value

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493 cited
  • 2006Linking Brand Equity to Customer Equity408 cited
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