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Integrated marketing‐manufacturing strategies

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References

2020Effective supply chain management898 cited
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1992Time-to-market: Put speed in product development64 cited
1997The power of technology in business selling: call centers53 cited
1995Advanced manufacturing and new directions for competitive strategy37 cited
1995Marketing implications of newer manufacturing technologies32 cited
1971Product Management: Product Life Cycles and Competitive Marketing Strategy13 cited

Cited by

2003Investigating the adoption of electronic customer service by Australian businesses19 cited
2014The relationships between manufacturing strategy process, manufacturing-marketing integration, and plant performance: an empirical study of Korean manufacturers13 cited
2012Critical Success Factors in Customer Relationship Management Implementation12 cited
2005The longitudinal literature review on the interaction between manufacturing and marketing: a multidimensional content analysis11 cited
2008Marken als Interaktionsobjekt10 cited

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2009

STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC

9 cited

2005Effects of technology adoption on mass customization ability of broad and narrow market firms6 cited