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An evaluation of styles of IT support for marketing planning
16 references·1 citing·31 second hop
An evaluation of styles of IT support for marketing planning (2001)An evaluation of styles of IT support for…Research Methods for Managers (2012)Research Methods for ManagersA framework for management information systems (2011)A framework for management in…Models and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Competitive advantage: creating and sustaining superior performance (1998)Competitive advantage: creati…ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)ABELL F. Dereck, Defining The…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Foundations of Program Evaluation: Theories of Practice. (1992)Foundations of Program Evalua…Computer-based systems for cooperative work and group decision making (1988)Computer-based systems for co…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Strategic Market Management (1984)Strategic Market ManagementMarketing Applications of the Analytic Hierarchy Process (1980)Marketing Applications of the…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Analyzing social settings : a guide to qualitative observation and analysis (1971)Analyzing social settings : a…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…The group as a polarizer of attitudes. (1969)The group as a polarizer of a…Marketing planning: Operationalising the market orientation strategy (2010)Marketing planning: Operation…A scaling method for priorities in hierarchical structures (1977)On a short-coming of Saaty's method of analytic hierarchies (1983)An overview of the analytic hierarchy process and its applications (1990)Applying environmental criteria to supplier assessment: A study in the application of the Analytical Hierarchy Process (2002)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Quantitative and qualitative research in the built environment: application of “mixed” research approach (2002)How to research (2010)Research Methods in Business Studies (2020)The cornerstones of competitive advantage: A resource‐based view (1993)Varieties of Capitalism (2001)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Information Technology and Organizational Change: Causal Structure in Theory and Research (1988)Design and natural science research on information technology (1995)The Nature of Theory in Information Systems1 (2006)Analytic Autoethnography (2006)Qualitative research: Methods in the social sciences (2006)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Corporate reputation and sustained superior financial performance (2002)Business Model Design: An Activity System Perspective (2009)The Business Model: Recent Developments and Future Research (2011)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)
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References

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  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
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  • 2011A framework for management information systems1,456 cited
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  • 1980Marketing Applications of the Analytic Hierarchy Process1,322 cited
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  • 1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.575 cited
  • 1992Foundations of Program Evaluation: Theories of Practice.534 cited

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  • 1988Computer-based systems for cooperative work and group decision making520 cited
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    • 2010Marketing planning: Operationalising the market orientation strategy43 cited