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Antecedents of Consumer Attitudes toward Cause-Related Marketing

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References

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1998

A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

877 cited

1990Collective self-esteem and ingroup bias.845 cited

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2010The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing122 cited
2016Corporate social responsibility: Findings from the Chinese hospitality industry122 cited
2016An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature112 cited
2019Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements91 cited
2015An exploration of environmentally-conscious consumers and the reasons why they do not buy green products88 cited
2019Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry83 cited
2010Brands and brand management : contemporary research perspectives82 cited
2020Mapping corporate social responsibility research in communication: A network and bibliometric analysis70 cited
2014Understanding factors influencing consumer attitudes toward cause‐related marketing65 cited
2012Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism64 cited
2012Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion64 cited
2012Goodwill hunting? Influences of product‐cause fit, product type, and donation level in cause‐related marketing63 cited
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