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The past, present and future of observational research in marketing
13 references·8 citing·49 second hop
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References

  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 1992Management research: An introduction3,049 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 1946A History of Western Philosophy.2,021 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2006The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption649 cited
  • 2004The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community: Table 1389 cited
  • 2005The Low Literate Consumer357 cited
  • 2004Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion301 cited
  • 2002Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards192 cited
  • 2005Neuroeconomics—From neural systems to economic behaviour105 cited
  • 2004Brain scam?29 cited

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  • 2010Applying netnography to market research: The case of the online forum179 cited
  • 2008Small versus big stories in framing consumption experiences

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125 cited
  • 2011Generation C: Content, Creation, Connections and Choice118 cited
  • 2016Online brand communities: constructing and co-constructing brand culture108 cited
  • 2010Challenges in researching consumer ethics: a methodological experiment22 cited
  • 2014Consumer-small retailer relationships in Indian retail12 cited
  • 2018Relevant dimensions of tourist experiences in unique, alternative person-to-person accommodation—sharing castles, treehouses, windmills, houseboats or house-buses12 cited
  • 2015Enhancing Lean Interventions through the use of Systems Thinking in the food production industry : a case in the Niger Delta region, Nigeria12 cited