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Plugs versus placements: A comparison of alternatives for within‐program brand exposure
9 references·16 citing·49 second hop
Plugs versus placements: A comparison of alternatives for within‐program brand exposure (2003)Plugs versus placements: A comparison of …Toward a better understanding of the interplay of personal values and the internet (2003)Toward a better understanding…A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)A conceptual model of perceiv…Principles of Categorization (2002)Principles of CategorizationA comparison of three models to explain shop‐bot use on the web (2002)A comparison of three models …I'll have what she's having: Gauging the impact of product placements on viewers (2000)I'll have what she's having: …The implications of recency and gender effects in consumer response to ambush marketing (1998)The implications of recency a…Ambush marketing: Is confusion to blame for the flickering of the flame? 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this work references cited by second hop

References

  • 1979Cognition and Categorization5,264 cited
  • 2002Principles of Categorization3,953 cited
  • 2003A conceptual model of perceived customer value in e‐commerce: A preliminary investigation1,073 cited
  • 1995Words as Invitations to Form Categories: Evidence from 12- to 13-Month-Old Infants818 cited
  • 2000I'll have what she's having: Gauging the impact of product placements on viewers300 cited
  • 2002A comparison of three models to explain shop‐bot use on the web260 cited
  • 2003Toward a better understanding of the interplay of personal values and the internet135 cited
  • 1998Ambush marketing: Is confusion to blame for the flickering of the flame?121 cited
  • 1998The implications of recency and gender effects in consumer response to ambush marketing108 cited

Cited by

  • 2007Recall of Products Placed as Prizes versus Commercials in Game Shows59 cited
  • 2013Disclosing Celebrity Endorsement in a Television Program to Mitigate Persuasion: How Disclosure Type and Celebrity Credibility Interact58 cited
  • 2015Product Placement in Old and New Media: Examining the Evidence for Concern58 cited
  • 2004Exploring the role of memory for self‐selected ad experiences: Are some advertising media better liked than others?58 cited
  • 2006"COME ON DOWN": How Consumers View Game Shows and the Products Placed in Them

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54 cited
  • 2010Examining the Covert Nature of Product Placement: Implications for Public Policy52 cited
  • 2005Antecedents of Taiwanese Adolescents' Purchase Intention Toward the Merchandise of a Celebrity: The Moderating Effect of Celebrity Adoration52 cited
  • 2009Brand related information as context: the impact of brand name characteristics on memory and choice50 cited
  • 2005“Leaving on a (Branded) Jet Plane”: An Exploration of Audience Attitudes towards Product Assimilation in Television Content45 cited
  • 2013The advertising of corporate social responsibility in a Brazilian bank44 cited
  • 2006Opportunities and Thresholds for Advertising on Interactive Digital TV40 cited
  • 2020Placing products in humorous scenes: its impact on brand perceptions39 cited
  • 2011When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers37 cited
  • 2015Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong34 cited
  • 2016Processing of product placements and brand persuasiveness32 cited
  • 2006Étude du changement d'attitude pour les marques placées dans les films: persuasion ou effet d'exposition?25 cited