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The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies

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2011The Multi‐Sensory Sort (MuSeS)20 cited
2021Combining online market research methods for investigating brand alignment: the case of Nespresso20 cited
2020Developing a scale for brand competitive positioning: a study in the home appliance industry

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2013What successful branding looks like: a managerial perspective14 cited

2017Faktor Determinan Preferensi dan Perilaku Konsumsi Teh Hitam dan Hijau12 cited

2014Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions12 cited

2020UTILITARIAN VALUES AND HEDONIC VALUES OF WOMEN COFFEE LOVERS11 cited

2022Product Packaging Design as The Basis of Product Purchase Decision10 cited

2011BRAND POSITIONING THROUGH MULTIDIMENSIONAL SCALING: A STUDY IN THE TURKISH SHAMPOO MARKET10 cited

2019Brand Positioning Using Multidimensional Scaling Technique: An Application to Herbal Healthcare Brands in Indian Market10 cited

2020Integrating Factor Analysis and Multi Dimensional Scaling for Brand Positioning of E-Commerce Platforms7 cited

2021Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market7 cited

2025Going green in road races: enhancing runners’ green brand loyalty – the roles of green brand positioning, attitude and identification6 cited