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The Merging of Public Relations and Political Marketing · Study

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ArticleThe Merging of Public Relations and Political Marketing

Bruce I. Newman2002

Article2002

The Merging of Public Relations and Political Marketing

Bruce I. Newman

8 citations·0/0 files stored·Journal of Political Marketing

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Public Relations and Crisis Communication Electoral Systems and Political Participation Media Studies and Communication

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(2002). The Merging of Public Relations and Political Marketing. Journal of Political Marketing: Vol. 1, No. 2-3, pp. 1-7.

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References

2018MANAGING PUBLIC RELATIONS 2011An Introduction to Political Communication 2000Handbook of political marketing 1994The marketing of the president: political marketing as campaign strategy 1994The Marketing of the President: Political Marketing as Campaign Strategy 2001On the definition of public relations: a European view 1999The Mass Marketing of Politics: Democracy in an Age of Manufactured Images 2001The Public Relations Handbook

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Details

Year2002

Typearticle

Published2002-02-03

VenueJournal of Political Marketing

ISSN-L1537-7857

Languageen

Citations8

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1300/j199v01n02_01

openalex_workW2048966765

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