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Effective and ineffective use of fear in health promotion campaigns.

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References

1975A Protection Motivation Theory of Fear Appeals and Attitude Change16,796 cited
1962On the social psychology of the psychological experiment: With particular reference to demand characteristics and their implications.4,030 cited
1953Effects of fear-arousing communications.895 cited
1976Fear appeals and attitude change: Effects of a threat's noxiousness, probability of occurrence, and the efficacy of coping responses.443 cited
1944An experimental study of punishment.381 cited

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2015What Do People Like to “Share” About Obesity? A Content Analysis of Frequent Retweets About Obesity on Twitter123 cited
2004Fear‐pattern analysis supports the fear‐drive model for antispeeding road‐safety TV ads

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1995Predicting low-fat diet intentions and behaviors for the prevention of coronary heart disease: An application of protection motivation theory among an australian population64 cited