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A Study of Brand Equity in a Commodity Market
16 references·5 citing·32 second hop
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686 cited

Cited by

  • 2007Investigating the Idiosyncratic Nature of Brand Value15 cited
  • 2014An Examination of the Four Factors of Brand Resonance and their Theoretical Application to Video Games12 cited
  • 2019Brand equity of commoditized products of famous brands10 cited
  • 2021Consumer perceptions and behaviour towards branded commodities9 cited
  • 2014The effect of sales promotions characteristics on brand equity8 cited