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Theoretical Framework of Social Marketing Effectiveness: Drawing the Big Picture on its Functioning
16 references·1 citing·38 second hop
Theoretical Framework of Social Marketing Effectiveness: Drawing the Big Picture on its Functioning (2013)Theoretical Framework of Social Marketing…Handbook of socialization theory and research (2007)Handbook of socialization the…The Transtheoretical Model of Health Behavior Change (1997)The Transtheoretical Model of…Framing: Toward Clarification of a Fractured Paradigm (1993)Framing: Toward Clarification…Health Behavior and Health Education: Theory, Research, and Practice (1992)Health Behavior and Health Ed…The theory of planned behavior (1991)The theory of planned behaviorSocial cognitive theory of self-regulation (1991)Social cognitive theory of se…Social Learning Theory and the Health Belief Model (1988)Social Learning Theory and th…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control (1986)Prediction of goal-directed b…The Health Belief Model: A Decade Later (1984)The Health Belief Model: A De…The need for cognition. (1982)The need for cognition.Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…Social Theory and Social Structure. (1969)Social Theory and Social Stru…Social Theory and Social Structure (1958)Social Theory and Social Stru…A Hierarchy-of-Effects Approach to Designing a Social Marketing Game (2016)A Hierarchy-of-Effects Approa…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Agenda-Setting Function of Mass Media (1972)Choices, values, and frames. (1984)Is Anyone Responsible? (1991)Framing as a Theory of Media Effects (1999)Framing Theory (2007)Choices, Values, and Frames (2013)Nebraska Symposium on Motivation: 1955 (1957)An Attributional Theory of Motivation and Emotion (1986)Social Cognitive Theory of Organizational Management (1989)Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)Core affect and the psychological construction of emotion. (2003)Coefficient Alpha and the Internal Structure of Tests (1951)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Generalized expectancies for internal versus external control of reinforcement. (1966)Social Learning Theory. (1978)From Intentions to Actions: A Theory of Planned Behavior (1985)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self-efficacy mechanism in human agency. (1982)Understanding Desistance from Crime (2001)Long-term reduction in implicit race bias: A prejudice habit-breaking intervention (2012)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)A Dynamic Theory of Organizational Knowledge Creation (1994)The Network Structure Of Social Capital (2000)The Past, Present, and Future of an Identity Theory (2000)AN ECOLOGICAL APPROACH TO CREATING ACTIVE LIVING COMMUNITIES (2005)Ecological models of health behavior. (2008)The Role of Behavioral Science Theory in Development and Implementation of Public Health Interventions (2010)Putting the fear back into fear appeals: The extended parallel process model (1992)Beyond the divide between cognition and discourse: Using interpretative phenomenological analysis in health psychology (1996)
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  • 2016A Hierarchy-of-Effects Approach to Designing a Social Marketing Game34 cited