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Communication in postmodern integrated marketing

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References

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1987Travels in Hyperreality408 cited
1997From segmentation to fragmentation363 cited

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Cited by

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2009Integrated communications: from one look to normative consistency61 cited
2014From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge53 cited
2018Customer Loyalty and Integrated Marketing Communications among Subscribers of Telecommunication Firms in Lagos Metropolis, Nigeria34 cited
2012Co‐creating ONE: rethinking integration within communication32 cited
2005Cyber-PR and “dynamic touch”29 cited
2011Do shopping events promote retail brands?29 cited
2006An Examination of Integrated Marketing Communications in the Business‐to‐Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster16 cited
2014A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation16 cited
2018Dialogics of strategic communication15 cited
2011Is this Shangri-La? The case for authenticity in the Chinese and Indian hospitality industry15 cited
2012Determining the Integrated Marketing CommunicationTools for Different Stages of Customer Relationship inDigital Era14 cited
2013Getting young adults back to church: A marketing approach13 cited