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Consumers’ attitudes toward direct marketing and purchase intentions
10 references·0 citing·33 second hop
Consumers’ attitudes toward direct marketing and purchase intentions (1991)Consumers’ attitudes toward direct market…Marketing research in a marketing environment (1990)Marketing research in a marke…Market segmentation: A tactical approach (1984)Market segmentation: A tactic…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…PERCEIVED RISK AND CONSUMER DECISION MAKING (1978)PERCEIVED RISK AND CONSUMER D…Psychographics: A Critical Review (1975)Psychographics: A Critical Re…An Analysis of Catalog Buying Behavior (1974)An Analysis of Catalog Buying…Perceived Risk in Mail-Order and Retail Store Buying (1970)Perceived Risk in Mail-Order …A Profile of Urban In-Home Shoppers (1970)A Profile of Urban In-Home Sh…Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping (1964)Perceived Risk and Consumer D…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…The Utility Analysis of Choices Involving Risk (1948)Consumer Rankings of Risk Reduction Methods (1971)Perceived risk: The concept and its measurement (1986)The Role of Consumer Self-Efficacy and Website Social-Presence in Customers' Adoption of B2C Online Shopping (2008)Understanding customer experiences in online blog environments (2011)Advances in Consumer Research (2025)Marketing Behavior and Executive Action (1958)Consumer Behavior as Risk Taking (1960)Perceived Risk and Its Components: A Model and Empirical Test (1973)Consumer Perceptions of Privacy and Security Risks for Online Shopping (2001)Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013)A Cost-Benefit Approach to Market Segmentation (1979)The Seventh Mental Measurements Yearbook (1973)The Concept and Application of Life Style Segmentation (1974)Person-Situation: Segmentation's Missing Link (1982)Journal of leisure research (1988)Lifestyle Segmentation (2002)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)Experimental and Quasi-Experimental Designs for Research (1963)Risk Taking and Information Handling in Consumer Behavior (1969)Risk Perception and Reduction in the Purchase of Consumer Services (1993)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)On assuring valid measures for theoretical models using survey data (2003)Consumer attitudes towards domestic solar power systems (2005)Trade promotion and SME export performance (2006)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Shopping patterns of the rural consumer: Exploring the relationship between shopping orientations and outshopping (1986)The role of perceived risk in mail order catalog shopping (1990)Online information disclosure (2006)
this work references cited by second hop

References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1964Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping927 cited
  • 1975Psychographics: A Critical Review534 cited
  • 1970Perceived Risk in Mail-Order and Retail Store Buying279 cited
  • 1990Marketing research in a marketing environment272 cited
  • 1970A Profile of Urban In-Home Shoppers133 cited
  • 1974An Analysis of Catalog Buying Behavior132 cited
  • 1978PERCEIVED RISK AND CONSUMER DECISION MAKING75 cited
  • 1984Market segmentation: A tactical approach18 cited

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