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A Model of Advertising Competition
4 references·16 citing·49 second hop
A Model of Advertising Competition (1985)A Model of Advertising CompetitionOptimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…A Model of Advertising and Product Quality (1978)A Model of Advertising and Pr…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions (2021)Does Money Talk? The Impact o…Do green supply chain management initiatives impact stock prices of firms? (2011)Do green supply chain managem…Pioneering Orientation and Firm Growth (2010)Pioneering Orientation and Fi…Optimal pricing and advertising in a durable-good duopoly (2010)Optimal pricing and advertisi…Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering (2008)Market responsiveness, top ma…A Theory of Combative Advertising (2008)A Theory of Combative Adverti…Goodwill and dynamic advertising strategies (2006)Goodwill and dynamic advertis…Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Competitive Advertising Under…Pioneering advantages in manufacturing and service industries: empirical evidence from nine countries (1999)Pioneering advantages in manu…Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration (1997)Pioneers' Marketing Mix React…Closed-Loop Advertising Strategies in a Duopoly (1997)Closed-Loop Advertising Strat…Pricing Strategies in a Dynamic Duopoly: A Differential Game Model (1996)Pricing Strategies in a Dynam…Differential game models of advertising competition (1995)Differential game models of a…Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Investigating the Sensitivity…Introduction to Special Issue on Competition in Marketing (1985)Introduction to Special Issue…Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook (1985)Analytical Models of Competit…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Mail and Telephone Surveys: The Total Design Method. 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this work references cited by second hop

References

  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1978A Model of Advertising and Product Quality437 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited

Cited by

  • 1999Pioneering advantages in manufacturing and service industries: empirical evidence from nine countries192 cited
  • 2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach184 cited
  • 2011Do green supply chain management initiatives impact stock prices of firms?167 cited
  • 1995Differential game models of advertising competition116 cited
  • 2008A Theory of Combative Advertising114 cited
  • 1985Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook112 cited
  • 1997Closed-Loop Advertising Strategies in a Duopoly109 cited
  • 2008Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering104 cited
  • 2021Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions102 cited
  • 2010Optimal pricing and advertising in a durable-good duopoly98 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1996Pricing Strategies in a Dynamic Duopoly: A Differential Game Model86 cited
  • 1985Introduction to Special Issue on Competition in Marketing84 cited
  • 1993Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects76 cited
  • 2006Goodwill and dynamic advertising strategies68 cited
  • 1997Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration67 cited
  • 2010Pioneering Orientation and Firm Growth64 cited