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Marketing communications and protection motivation theory: Examining consumer decision-making
16 references·9 citing·30 second hop
Marketing communications and protection motivation theory: Examining consumer decision-making (2006)Marketing communications and protection m…Why People Use Health Services (2005)Why People Use Health ServicesSocial Foundations of Thought and Action (2002)Social Foundations of Thought…Prediction and Intervention in Health‐Related Behavior: A Meta‐Analytic Review of Protection Motivation Theory (2000)Prediction and Intervention i…A Meta‐Analysis of Research on Protection Motivation Theory (2000)A Meta‐Analysis of Research o…Testing four competing theories of health-protective behavior. (1993)Testing four competing theori…The Health Belief Model: A Decade Later (1984)The Health Belief Model: A De…Social psychophysiology : a sourcebook (1983)Social psychophysiology : a s…Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation (1983)Cognitive and physiological p…Self-efficacy: Toward a unifying theory of behavioural change? (1978)Self-efficacy: Toward a unify…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unify…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …Health Belief Model and Personal Health Behavior (1976)Health Belief Model and Perso…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…Why People Use Health Services (1966)Why People Use Health ServicesStimulation of Purchase Behavior Toward Biodegradable Bags: The Role of Green Skepticism (2024)Stimulation of Purchase Behav…Impact of Emotional Perceptions and Social Influences on Green Consumption Practices in Vietnam (2024)Impact of Emotional Perceptio…Adoption of identity theft protection services in social media: A PMT investigation (2024)Adoption of identity theft pr…Critical perspective on consumer animosity amid Russia-Ukraine war (2023)Critical perspective on consu…Family owners' fear of losing socio-emotional wealth: Implications for firm innovativeness (2022)Family owners' fear of losing…Brand prominence in cause-related marketing: luxury versus non-luxury (2018)Brand prominence in cause-rel…Co-branded cause-related marketing campaigns: the importance of linking two strong brands (2012)Co-branded cause-related mark…The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements (2011)The Role of Endorsers, Framin…Understanding Health Behavior: An Integrated Model for Social Marketers (2008)Understanding Health Behavior…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)Statistical Methods for Meta-Analysis. 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References

  • 1977Self-efficacy: Toward a unifying theory of behavioral change.43,875 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1977Self-efficacy: Toward a unifying theory of behavioral change.35,363 cited
  • 2002Social Foundations of Thought and Action9,908 cited
  • 1984The Health Belief Model: A Decade Later8,429 cited
  • 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
  • 1975A Protection Motivation Theory of Fear Appeals and Attitude Change16,796 cited
  • 1976Health Belief Model and Personal Health Behavior3,064 cited
  • 1983Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation2,584 cited
  • 2000A Meta‐Analysis of Research on Protection Motivation Theory2,527 cited
  • 2005Why People Use Health Services2,327 cited
  • 1966Why People Use Health Services2,302 cited
  • 1978Self-efficacy: Toward a unifying theory of behavioural change?2,039 cited
  • 1983Social psychophysiology : a sourcebook1,590 cited
  • 2000Prediction and Intervention in Health‐Related Behavior: A Meta‐Analytic Review of Protection Motivation Theory

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1,460 cited
  • 1993Testing four competing theories of health-protective behavior.1,092 cited
  • Cited by

    • 2011The Role of Endorsers, Framing, and Rewards on the Effectiveness of Dietary Supplement Advertisements45 cited
    • 2018Brand prominence in cause-related marketing: luxury versus non-luxury38 cited
    • 2008Understanding Health Behavior: An Integrated Model for Social Marketers33 cited
    • 2022Family owners' fear of losing socio-emotional wealth: Implications for firm innovativeness29 cited
    • 2023Critical perspective on consumer animosity amid Russia-Ukraine war21 cited
    • 2024Stimulation of Purchase Behavior Toward Biodegradable Bags: The Role of Green Skepticism21 cited
    • 2012Co-branded cause-related marketing campaigns: the importance of linking two strong brands21 cited
    • 2024Adoption of identity theft protection services in social media: A PMT investigation20 cited
    • 2024Impact of Emotional Perceptions and Social Influences on Green Consumption Practices in Vietnam8 cited