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Corporate Reputation: What Do Consumers Really Care About?

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References

2001Corporate social responsibility and cause-related marketing: an overview632 cited
2000Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap557 cited
1996Understanding, Measuring, and Using Brand Equity231 cited

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2020Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation99 cited
2013The Influence of Corporate Social Responsibility (CSR) Activities on Building Corporate Reputation

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2011Independent and joint effects of perceived corporate reputation, affective commitment and job satisfaction on turnover intentions94 cited

2017The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty89 cited

2012The Relationship Between Norwegian and Swedish Employees’ Perception of Corporate Social Responsibility and Affective Commitment87 cited

2014Does employee-perceived reputation contribute to citizenship behavior?86 cited

2017Elucidating perceived overall service quality in retail banking84 cited

2009Evaluating the impact of corporate social responsibility programs on consumers82 cited