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Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study
16 references·2 citing·43 second hop
Consumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study (2014)Consumer Attitudes Toward Advertising in …Culture and Social Behavior (2015)Culture and Social BehaviorAdvertising and integrated brand promotion (2009)Advertising and integrated br…Global marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…Culture and Social Behavior (2005)Culture and Social BehaviorCHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS (2004)CHINESE CONSUMER READINGS OF …Social Axioms (2002)Social AxiomsModernization, Cultural Change, and the Persistence of Traditional Values (2000)Modernization, Cultural Chang…동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)동아시아 문화와 경영, Geert Hofstede, …The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Development and Testing o…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Development of a Scale to Measure Consumer Skepticism Toward Advertising (1998)Development of a Scale to Mea…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…The cynical Americans: living and working in an age of discontent and disillusion (1990)The cynical Americans: living…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Americans and Chinese : passage to differences (1981)Americans and Chinese : passa…Muslim millennials’ attitudes towards fashion advertising (2019)Muslim millennials’ attitudes…Advertising in Asia: Theories and Implications for Practice (2019)Advertising in Asia: Theories…Culture's Consequences: International Differences in Work-Related Values (1981)INTERGROUP CONTACT THEORY (1998)Incivility in the workplace: Incidence and impact. 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References

  • 2000Modernization, Cultural Change, and the Persistence of Traditional Values4,523 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 2015Culture and Social Behavior2,005 cited
  • 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
  • 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 2002Social Axioms573 cited
  • 1998The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications562 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • 2005Culture and Social Behavior379 cited
  • 1981Americans and Chinese : passage to differences313 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited

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  • 1990The cynical Americans: living and working in an age of discontent and disillusion249 cited
  • 2009Advertising and integrated brand promotion227 cited
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    • 2019Muslim millennials’ attitudes towards fashion advertising11 cited
    • 2019Advertising in Asia: Theories and Implications for Practice10 cited