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Sources of equity in fashion markets
16 references·2 citing·39 second hop
Sources of equity in fashion markets (2012)Sources of equity in fashion marketsDoes image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Global Shift: Reshaping the Global Economic Map in the 21st Century (2003)Global Shift: Reshaping the G…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…The internationalization and performance of SMEs (2001)The internationalization and …The effects of brand associations on consumer response (2001)The effects of brand associat…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…An empirical comparison of consumer-based measures of brand equity (1996)An empirical comparison of co…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding (2023)A Review on Apparel Fashion T…Global nation product equity depending on a level of cultural diffusion (2015)Global nation product equity …Understanding Attitudes and Predicting Social Behavior (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Competitive Advantage of Nations (1991)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)INTERNATIONAL DIVERSIFICATION AND FIRM PERFORMANCE: THE S-CURVE HYPOTHESIS. 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An Integration of Socioemotional Wealth and Social Identity Theories (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)
this work references cited by second hop

References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001The internationalization and performance of SMEs2,167 cited
  • 1991The use of lisrel in validating marketing constructs1,864 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 2003Global Shift: Reshaping the Global Economic Map in the 21st Century803 cited
  • 2001The effects of brand associations on consumer response567 cited
  • 2007Does image of country‐of‐origin matter to brand equity?

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538 cited
  • 1996An empirical comparison of consumer-based measures of brand equity454 cited
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    • 2015Global nation product equity depending on a level of cultural diffusion13 cited
    • 2023A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding12 cited