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Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?
4 references·16 citing·53 second hopsampled
Branded Entertainment: A New Advertising Technique or Product Placement in Disguise? (2006)Branded Entertainment: A New Advertising …Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Recall of Brand Placements in Computer/Video Games (2002)Recall of Brand Placements in…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)The Perceived Fit between Ins…Product Placement in Mass Media: A Review and Bibliometric Analysis (2019)Product Placement in Mass Med…The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements (2018)The mediating role of adverti…An application of brand personality to advergames: The effect of company attributes on advergame personality (2016)An application of brand perso…How audience and disclosure characteristics influence memory of sponsorship disclosures (2015)How audience and disclosure c…The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness (2014)The persuasive effectiveness …Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations (2014)Effects of Sponsorship Disclo…To App or Not to App: Engaging Consumers via Branded Mobile Apps (2013)To App or Not to App: Engagin…The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence (2013)The Relationship of Persuasio…Measuring the Impact of Product Placement on Children Using Digital Brand Integration (2013)Measuring the Impact of Produ…The effectiveness of casual advergames on adolescents' brand attitudes (2012)The effectiveness of casual a…Exploring the fit of real brands in theSecond Life1virtual world (2011)Exploring the fit of real bra…The influence of a film on destination image and the desire to travel: a cross‐cultural comparison (2010)The influence of a film on de…An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites (2010)An Explorative Study of Korea…A New Branch of Advertising (2009)A New Branch of AdvertisingMeet the Parents: A Parents’ Perspective on Product Placement in Children’s Films (2007)Meet the Parents: A Parents’ …Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Experiential Marketing (1999)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Impact of Television Advertising: Learning Without Involvement (1965)Attitudinal effects of mere exposure. (1968)Meta-analysis in social research (1982)Effects of online advertising format and persuasion knowledge on audience reactions (2012)Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018)A Meta-Analysis of the Effects of Disclosing Sponsored Content (2020)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Technology as experience (2004)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Examining the antecedents and consequences of mobile app engagement (2017)Customer engagement, customer equity and repurchase intention in mobile apps (2020)Marketing research on Mobile apps: past, present and future (2021)Life on the Screen: Identity in the Age of the Internet (1997)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Who “Likes” You … and Why? A Typology of Facebook Fans (2014)Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude (2015)Consumer engagement in an online brand community (2017)Advances in Consumer Research (2025)The Measurement of Destination Image: An Empirical Assessment (1993)Image Formation Process (1994)The meaning and measurement of destination image. (2003)Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination (2014)Analysis of the projected image of tourism destinations on photographs: A literature review to prepare for the future (2017)The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2019)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement (2019)When less is more: the impact of macro and micro social media influencers’ disclosure (2020)Information Processing from Advertisements: Toward an Integrative Framework (1989)An International Review of Sponsorship Research (1998)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Current issues and research in advertising (1978)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Mass Communication and Para-Social Interaction (1956)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)Influencer Marketing Effectiveness (2022)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2002Recall of Brand Placements in Computer/Video Games436 cited
  • 2003Practitioners' evolving views on product placement effectiveness267 cited

Cited by

  • 2019The Perceived Fit between Instagram Influencers and the Endorsed Brand515 cited
  • 2013To App or Not to App: Engaging Consumers via Branded Mobile Apps259 cited
  • 2010The influence of a film on destination image and the desire to travel: a cross‐cultural comparison226 cited
  • 2014Effects of Sponsorship Disclosure Timing on the Processing of Sponsored Content: A Study on the Effectiveness of European Disclosure Regulations197 cited
  • 2010An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites164 cited
  • 2009A New Branch of Advertising149 cited
  • 2012The effectiveness of casual advergames on adolescents' brand attitudes120 cited
  • 2019Product Placement in Mass Media: A Review and Bibliometric Analysis112 cited
  • 2013The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence91 cited
  • 2007

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Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films
85 cited
  • 2014The persuasive effectiveness of mini‐films: Narrative transportation and fantasy proneness63 cited
  • 2018The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements51 cited
  • 2015How audience and disclosure characteristics influence memory of sponsorship disclosures44 cited
  • 2011Exploring the fit of real brands in theSecond Life1virtual world43 cited
  • 2013Measuring the Impact of Product Placement on Children Using Digital Brand Integration40 cited
  • 2016An application of brand personality to advergames: The effect of company attributes on advergame personality40 cited