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The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions

16 references·16 citing·41 second hopsampled

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References

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1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
1992Measuring Service Quality: A Reexamination and Extension10,646 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
1972Principles of Marketing5,587 cited
1993Factors Affecting Trust in Market Research Relationships3,649 cited
1993Cognitive, Affective, and Attribute Bases of the Satisfaction Response3,249 cited
2002Building Brand Community2,654 cited
2001Customer Satisfaction: A Meta-Analysis of the Empirical Evidence2,000 cited
2000Cultivating Service Brand Equity1,733 cited
2003Customer repurchase intention1,602 cited
2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents1,583 cited
2003

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Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

1,490 cited

2001The relationship between customer loyalty and customer satisfaction1,290 cited

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