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Will Changing Media Change the World? An Exploratory Investigation of the Impact of Digital Advertising on Opportunities for Creative Women

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2012The construction of gender and creativity in advertising creative departments59 cited
2013The Fire Starter and the Brand Steward34 cited
2014

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Sex Segregation in Advertising Creative Departments Across the Globe

34 cited

2019Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation33 cited

2020Advertising: should creative women be expected to ‘fake it?’28 cited

2020Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising26 cited

2020Something in Adland doesn’t add up: It’s time to make female creatives count19 cited

2021#Metoovertising: the institutional work of creative women who are looking to change the rules of the advertising game19 cited

2017Altered states: The effects of media and technology on the creative process in advertising agencies18 cited

2021Gender dimensions of digitalisation: a comparison of Venture Capital backed start-ups across fields18 cited

2013Embracing Change: Exploring How Creative Professionals Use Interactive Media in Advertising Campaigns16 cited

2018Female Representation among Advertising's Creative Elite: A Content Analysis of the Communication Arts Advertising Annual15 cited

2021Managerial and organizational perspectives on online–offline integration within integrated marketing communication: toward a holistic conceptual framework13 cited

2014Revisión teórica de la agencia publicitaria en la cultura digital11 cited

2024Traditional agencies on bridges: How is digital transformation changing business models?9 cited

2023How loud does the Lion roar?: Awards as signals of quality for advertising creatives8 cited