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ArticleMarketing strategies of small industrial manufacturers

J. Donald Weinrauch1991

Article1991

Marketing strategies of small industrial manufacturers

J. Donald Weinrauch · O. Karl Mann · Julie M. Pharr

30 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing SMEs Development and Digital Marketing

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References

1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 2004Frontiers of Entrepreneurship Research 1984Theory Construction in Marketing: Some Thoughts on Thinking 1986Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk 1988Toward a Theory of Small Firm Performance: A Conceptual Model 1987Improving New Venture Performance: Some Guidelines for Success 2004Research at the Marketing/Entrepreneurship Interface 1988Developing, Disseminating, and Utilizing Marketing Knowledge

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2003The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

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Year1991

Typearticle

Published1991-08-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations30

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(91)90024-a

openalex_workW2053645593

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