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Marketing strategies of small industrial manufacturers
13 references·1 citing·47 second hop
Marketing strategies of small industrial manufacturers (1991)Marketing strategies of small industrial …Research at the Marketing/Entrepreneurship Interface (2004)Research at the Marketing/Ent…Frontiers of Entrepreneurship Research (2004)Frontiers of Entrepreneurship…Profitable Small Business Strategies under Different Types of Competition (1989)Profitable Small Business Str…Organizational Characteristics and Small Firms’ Performance Revisited (1989)Organizational Characteristic…Toward a Theory of Small Firm Performance: A Conceptual Model (1988)Toward a Theory of Small Firm…Financial performance patterns of new corporate ventures: an alternative to traditional measures (1988)Financial performance pattern…Developing, Disseminating, and Utilizing Marketing Knowledge (1988)Developing, Disseminating, an…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…The Entrepreneurial Institute: Education and Training for Minority Small Business Owners (1987)The Entrepreneurial Institute…Improving New Venture Performance: Some Guidelines for Success (1987)Improving New Venture Perform…Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk (1986)Missing the Boat and Sinking …The Marketing/ Small Enterprise Paradox: A Research Agenda (1985)The Marketing/ Small Enterpri…Theory Construction in Marketing: Some Thoughts on Thinking (1984)Theory Construction in Market…The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK (2003)The interplay of environment …A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)The Comparative Advantage Theory of Competition (1995)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)Motivational determinants of risk-taking behavior. 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References

  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 2004Frontiers of Entrepreneurship Research2,492 cited
  • 1984Theory Construction in Marketing: Some Thoughts on Thinking276 cited
  • 1986Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk229 cited
  • 1988Toward a Theory of Small Firm Performance: A Conceptual Model194 cited
  • 1987Improving New Venture Performance: Some Guidelines for Success190 cited
  • 2004Research at the Marketing/Entrepreneurship Interface182 cited
  • 1988Developing, Disseminating, and Utilizing Marketing Knowledge141 cited
  • 1989Profitable Small Business Strategies under Different Types of Competition129 cited
  • 1989Organizational Characteristics and Small Firms’ Performance Revisited125 cited
  • 1985The Marketing/ Small Enterprise Paradox: A Research Agenda108 cited
  • 1988Financial performance patterns of new corporate ventures: an alternative to traditional measures68 cited
  • 1987The Entrepreneurial Institute: Education and Training for Minority Small Business Owners51 cited

Cited by

  • 2003The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

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13 cited