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A Comparison of Print Advertisements from the United States and France
15 references·16 citing·31 second hop
A Comparison of Print Advertisements from the United States and France (1992)A Comparison of Print Advertisements from…Advances in Consumer Research (2025)Advances in Consumer ResearchUnderstanding Cultural Differences (2004)Understanding Cultural Differ…Understanding Cultural Differences: Germans, French and Americans (1991)Understanding Cultural Differ…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…The role of emotion in advertising (1984)The role of emotion in advert…Advances in Consumer Research (1983)Advances in Consumer ResearchAttitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Emotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…Current issues and research in advertising (1978)Current issues and research i…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …An Analysis of Information Content in Television Advertising (1977)An Analysis of Information Co…The Interpretation of Cultures (1974)The Interpretation of CulturesAn approach to environmental psychology (1974)An approach to environmental …The Hidden Dimension (1973)The Hidden DimensionReliability of Content Analysis: The Case of Nominal Scale Coding (1955)Reliability of Content Analys…Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept (2011)Special Review Article: Beyon…Measuring Soft-Sell Versus Hard-Sell Advertising Appeals (2010)Measuring Soft-Sell Versus Ha…Consumer responses to sex appeal advertising: a cross‐cultural study (2009)Consumer responses to sex app…Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study (2009)Celebrity Endorsements in Adv…Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers (2008)Gearing up for mobile adverti…Intercultural Research: The Current State of Knowledge (2005)Intercultural Research: The C…Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine (2005)Cross-Cultural Differences in…Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements (2004)Race and Beauty: A Comparison…Standardization/adaptation of international marketing strategy (2003)Standardization/adaptation of…Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism (2003)Men, Dogs, Guns, and Cars--Th…Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)Sex in Advertising Research: …Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Cultural Values Reflected in …A Content Analysis of Guilt Appeals in Popular Magazine Advertisements (1997)A Content Analysis of Guilt A…‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising (1997)‘Holding up Half of the Sky’?…How French Advertising Professionals Develop Creative Strategy (1996)How French Advertising Profes…Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. 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(2004)Bibliometric Methods in Management and Organization (2014)Managing Legitimacy: Strategic and Institutional Approaches (1995)Framing Processes and Social Movements: An Overview and Assessment (2000)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? 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this work references cited by second hop

References

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  • 2025Advances in Consumer Research13,264 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1973The Hidden Dimension4,860 cited
  • 1983Advances in Consumer Research2,879 cited
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Cited by

  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries

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357 cited
  • 1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials257 cited
  • 1997A Content Analysis of Guilt Appeals in Popular Magazine Advertisements246 cited
  • 2010Measuring Soft-Sell Versus Hard-Sell Advertising Appeals185 cited
  • 2003Standardization/adaptation of international marketing strategy185 cited
  • 2002Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising163 cited
  • 2008Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers146 cited
  • 2009Celebrity Endorsements in Advertisements and Consumer Perceptions: A Cross-Cultural Study137 cited
  • 2011Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept136 cited
  • 2005Intercultural Research: The Current State of Knowledge131 cited
  • 1997‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising120 cited
  • 1996How French Advertising Professionals Develop Creative Strategy119 cited
  • 2005Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine117 cited
  • 2009Consumer responses to sex appeal advertising: a cross‐cultural study112 cited
  • 2003Men, Dogs, Guns, and Cars--The Semiotics of Rugged Individualism111 cited
  • 2004Race and Beauty: A Comparison of Asian and Western Models in Women's Magazine Advertisements100 cited