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An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in Southeast, Nigeria
2 references·4 citing·23 second hop
An Empirical Study of the Impact of Branding on Consumer Choice for Regulated Bottled Water in Southeast, Nigeria (2011)An Empirical Study of the Impact of Brand…Brand Popularity, Country Image and Market Share: An Empirical Study (1997)Brand Popularity, Country Ima…Principles and Practice of Marketing (1996)Principles and Practice of Ma…AMBALAJLI SU SEKTÖRÜNDE TÜKETİCİ TERCİHLERİ ÜLKELERİN YAKINLIKLARININ DEĞERLENDİRİLMESİ (2016)AMBALAJLI SU SEKTÖRÜNDE TÜKET…The Effect of Branding on Consumer Buying Behaviour among Textile Ghana Fabric Users in the Ho Municipality of Ghana (2015)The Effect of Branding on Con…THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA (2014)THE MODERATING EFFECT OF INDU…The Influence of Brand Equity on Consumer Choice in Branded Bottled Water among Supermarket Customers in Nairobi Central Business District, Kenya (2014)The Influence of Brand Equity…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Research Methods for Business Students (2003)Research Methodology: Methods and Techniques (2004)An Empirical Study on the Factors Influencing Consumers’ Purchase Intention of Cosmetic Products (2022)Managing Brand Equity (1991)The Competitive Advantage of Nations (1991)Analysis of Panel Data (2003)Does country of origin matter for low‐involvement products? (2004)Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations (2005)Country image and consumer-based brand equity: relationships and implications for international marketing (2007)Principles of Marketing (1972)Why we buy what we buy: A theory of consumption values (1991)Impact of Product Branding on Sales Revenue of Listed Companies in Ghana (2016)Examining the nexus between self-congruity, brand love and negative consumer behavioural outcomes (2025)A National Customer Satisfaction Barometer: The Swedish Experience (1992)An analysis of in store environment ambience factor influence on consumer behaviour (2015)THE EFFECTS OF PROMOTIONAL MIX TOOLS ON BRAND EQUITY AMONG HOSPITALS IN NAIROBI COUNTY (2015)A Methodology for Profiling Consumers' Decision‐Making Styles (1986)Bottled water versus tap water: understanding consumers' preferences (2006)Bottled Water: United States Consumers and Their Perceptions of Water Quality (2011)Consumer animosity: a literature review and a reconsideration of its measurement (2007)Exploring the adoption and processing of online holiday reviews: A grounded theory approach (2010)Real-time big data processing for instantaneous marketing decisions: A problematization approach (2019)
this work references cited by second hop

References

  • 1996Principles and Practice of Marketing424 cited
  • 1997Brand Popularity, Country Image and Market Share: An Empirical Study220 cited

Cited by

  • 2014THE MODERATING EFFECT OF INDUSTRIAL CONTEXT ON THE RELATIONSHIP BETWEEN BRAND EQUITY AND CONSUMER CHOICE IN BRANDED BOTTLED WATER NAIROBI, KENYA12 cited
  • 2015The Effect of Branding on Consumer Buying Behaviour among Textile Ghana Fabric Users in the Ho Municipality of Ghana10 cited
  • 2014The Influence of Brand Equity on Consumer Choice in Branded Bottled Water among Supermarket Customers in Nairobi Central Business District, Kenya10 cited
  • 2016AMBALAJLI SU SEKTÖRÜNDE TÜKETİCİ TERCİHLERİ ÜLKELERİN YAKINLIKLARININ DEĞERLENDİRİLMESİ5 cited

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