Service-dominant logic — a guiding framework for inbound marketingRobert F. Lusch, Stephen Louis Vargo2009-12-01articleMarketing Review St Gallen64 citationsclosedNo readable copy stored yet — this record is metadata only.Service and Product InnovationMarketing and Advertising StrategiesDigital Marketing and Social MediaAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 64 citations exist upstream.References2003Evolving to a New Dominant Logic for Marketing2007Service-dominant logic: continuing the evolution2006Competing through service: Insights from service-dominant logic2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions2004The Four Service Marketing Myths2009Service, value networks and learning2007Why “service”?2005Services in Society and Academic Thought: An Historical AnalysisCited by2020Drivers and outcomes of brand engagement in self-concept for luxury fashion brands