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Museum and Performing Arts Marketing: The Age of Discovery

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References

1995Visitor Meaning‐Making in Museums for a New Age263 cited
1997Marketing the Museum216 cited
1998Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources177 cited
2000Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera74 cited
1999Knowing the public. A review of museum marketing literature and research71 cited
1997The Museum and the public68 cited
1998Museum and Performing Arts Marketing: A Climate of Change60 cited
1995An Analysis of Differences Between Visitors at Natural History Museums and Science Centers58 cited

Cited by

2006A STRATEGIC LOGIC FOR ARTS MARKETING140 cited
2006Exploring repurchase intention in a performing arts context: who comes? and why do they come back?131 cited
2018Almost like being there? A conceptualisation of live-streaming theatre85 cited
2010Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation83 cited
2012Drivers, impediments and manifestations of brand orientation79 cited
2011Building the sustainable iMuseum: is the virtual museum leaving our museums virtually empty?51 cited

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2007

Museum pricing: challenges to theory development and practice

39 cited

2017“Marketing from the Art World”: A Critical Review of American Research in Arts Marketing33 cited

2019The death of arts marketing: a paradigm shift from consumption to enrichment31 cited

2009Australian Museums and the Modern Public: A Marketing Context26 cited

2009By the Community, for the Community: Exhibiting New Model Army's 25 Years of Rock Visual Heritage20 cited

2010Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context16 cited

2014The New Concepts Shaping the Marketing Communication Strategies of Museums16 cited

2017Hidden Depths and Everyday Secrets: How Audience Sense- Making Can Inform Arts Policy and Practice14 cited

2002Museum Marketing Research: From Denial to Discovery?12 cited

2019Müze Pazarlaması Bağlamında Dünyada ve Türkiye’de En Çok Ziyaret Edilen Müzelerin Ziyaretçi Odaklı Web Tasarımları7 cited