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Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
16 references·0 citing·49 second hop
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References

  • 1975A Market Share Theorem278 cited
  • 1988Market-Share Analysis: Evaluating Competitive Marketing Effectiveness215 cited
  • 2000The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution179 cited
  • 1996Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share177 cited
  • 1988Marketing Mix Reactions to Entry175 cited
  • 1990Brand Introduction Strategies and Competitive Environments146 cited
  • 1999The Advantages of Entry in the Growth Stage of the Product Life Cycle: An Empirical Analysis138 cited
  • 1999New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact131 cited
  • 1981On the Prediction Power of Market Share Attraction Models126 cited
  • 2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices113 cited
  • 1984On the Predictive Power of Market Share Attraction Models75 cited
  • 1992An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model72 cited
  • 1997Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration67 cited
  • 1985Strategic Implications of Market Share Attraction Models

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64 cited
  • 1998Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications63 cited
  • 1999New Product Introduction and Incumbent Response Strategies: Their Interrelationship and the Role of Multimarket Contact53 cited
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