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Scheduling Commercials on Broadcast Television
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Scheduling Commercials on Broadcast Television (2004)Scheduling Commercials on Broadcast Telev…Scheduling Commercial Videotapes in Broadcast Television (2004)Scheduling Commercial Videota…NBC's Optimization Systems Increase Revenues and Productivity (2002)NBC's Optimization Systems In…ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)ABELL F. Dereck, Defining The…Advertising Media Models: A Practical Guide (1988)Advertising Media Models: A P…Advertising Pulsing Policies for Generating Awareness for New Products (1986)Advertising Pulsing Policies …ADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Advertisement Scheduling Models in Television Media: A Review (2017)Advertisement Scheduling Mode…Scheduling in the service industries: An overview (2015)Scheduling in the service ind…Ad Revenue Optimization in Live Broadcasting (2015)Ad Revenue Optimization in Li…Multi-Criteria Decision Support (2008)Multi-Criteria Decision Suppo…Managing on-air ad inventory in broadcast television (2008)Managing on-air ad inventory …Narrowcasting of wireless advertising in malls (2006)Narrowcasting of wireless adv…Handbooks in operations research and management science (1989)Resource-constrained project scheduling: Notation, classification, models, and methods (1999)Transportation Research Part A: Policy and Practice (2009)Operations & supply chain management: principles and practice (2025)A Periodic Review, Production Planning Model with Uncertain Capacity and Uncertain Demand—Optimality of Extended Myopic Policies (1994)Lot Sizing with Random Yields: A Review (1995)Supermodularity and Complementarity (2011)Information disclosure strategies of live‐streaming supply chains in the digi‐economy era (2024)The single-period (news-vendor) problem: literature review and suggestions for future research (1999)The Theory and Practice of Revenue Management (2004)An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy Under Dynamic Conditions (1976)The Role of Firm Size in Bilateral Bargaining: A Study of the Cable Television Industry (1999)The Shape of the Advertising Response Function (1999)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)A Comprehensive Analysis of Permission Marketing (2006)A scaling method for priorities in hierarchical structures (1977)Note—A Preference Ranking Organisation Method (1985)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Confirmation and evaluation of performance measurement model for the Thai frozen shrimp chain (2015)Optimal Advertising Policy under Dynamic Conditions (1962)Models and Managers: The Concept of a Decision Calculus (1970)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Diffusion and Advertising: The German Telephone Campaign (1987)Competitive Strategies for Late Entry into a Market with a Dominant Brand (1990)An approach for determination of warranty length (1992)Defining the Business: The Starting Point of Strategic Planning (1980)Hypercompetition in a Multimarket Environment: The Role of Strategic Similarity and Multimarket Contact in Competitive De-Escalation (1996)The Effect of Banner Advertising on Internet Purchasing (2006)Sustainability and business-to-business marketing: A framework and implications (2009)Determining the optimal return on investment for an advertising campaign (1996)SPOT: Scheduling Programs Optimally for Television (1998)Optimal Internet Media Selection (2009)A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers (2018)Google’s Auction for TV Ads (2009)
this work references cited by second hop

References

  • 1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.575 cited
  • 1986Advertising Pulsing Policies for Generating Awareness for New Products193 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
  • 1988Advertising Media Models: A Practical Guide65 cited
  • 2002NBC's Optimization Systems Increase Revenues and Productivity64 cited
  • 2004Scheduling Commercial Videotapes in Broadcast Television64 cited

Cited by

  • 2015Scheduling in the service industries: An overview50 cited
  • 2008Multi-Criteria Decision Support45 cited
  • 2015Ad Revenue Optimization in Live Broadcasting25 cited
  • 2008Managing on-air ad inventory in broadcast television19 cited
  • 2006Narrowcasting of wireless advertising in malls11 cited
  • 2017Advertisement Scheduling Models in Television Media: A Review10 cited

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