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Co-Branding Strategy in the Restaurant Industry
16 references·2 citing·41 second hop
Co-Branding Strategy in the Restaurant Industry (2001)Co-Branding Strategy in the Restaurant In…Advances in Consumer Research (2025)Advances in Consumer ResearchComposite Branding Alliances: An Investigation of Extension and Feedback Effects (1996)Composite Branding Alliances:…Contextual influences on the corporate entrepreneurship-performance relationship: A longitudinal analysis (1995)Contextual influences on the …The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions (1994)The Effect of Brand Portfolio…Environment, corporate entrepreneurship, and financial performance: A taxonomic approach (1993)Environment, corporate entrep…Agency Theory and Franchising: Some Empirical Results (1992)Agency Theory and Franchising…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Basic Content Analysis (1990)Basic Content AnalysisAn Empirical Look at Franchising as an Organizational Form (1988)An Empirical Look at Franchis…The Economics of Franchise Contracts (1985)The Economics of Franchise Co…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Krippendorff, Klaus, Content …The Theory of the Firm and the Structure of the Franchise Contract (1978)The Theory of the Firm and th…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…A Behavioral Conception of Retail Image (1968)A Behavioral Conception of Re…Do the brand and packaging matter? The case of hotel bathroom amenities (2020)Do the brand and packaging ma…Dual branding: a case study of Wyndham (2018)Dual branding: a case study o…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Limited-dependent and qualitative variables in econometrics (1983)The choice of organizational form The case of franchising (1987)Relationship Marketing and Distribution Channels (1995)The Tenuous Trade‐off between Risk and Incentives (2002)Competition, Risk, and Managerial Incentives (2003)The Correlates of Entrepreneurship in Three Types of Firms (1983)A Conceptual Model of Entrepreneurship as Firm Behavior (1991)Arriving at the high-growth firm (2003)Organizational Ambidexterity: Antecedents, Outcomes, and Moderators (2008)Effects of innovation types on firm performance (2011)Strategic Management Journal (2016)Self-Concept in Consumer Behavior: A Critical Review (1982)The Effects of Sequential Introduction of Brand Extensions (1992)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)The Theory of Economic Development (2003)Entrepreneurial orientation and small business performance: a configurational approach (2004)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)The Nature of the Firm (1937)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Pricing of Options and Corporate Liabilities (1973)Separation of Ownership and Control (1983)Corporate financing and investment decisions when firms have information that investors do not have (1984)Law and Finance (1998)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Drawing Valid Meaning from Qualitative Data: Toward a Shared Craft (1984)Content analysis: concepts, methods and applications (1997)Rumor has it: Identifying Misinformation in Microblogs (2011)
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References

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  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2025Advances in Consumer Research13,264 cited
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  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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474 cited
  • 1968A Behavioral Conception of Retail Image312 cited
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    • 2020Do the brand and packaging matter? The case of hotel bathroom amenities15 cited
    • 2018Dual branding: a case study of Wyndham11 cited