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The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand
16 references·3 citing·35 second hop
The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand (2011)The Effect of Indian Consumers’ Life Sati…Strategic Brand Management (2007)Strategic Brand ManagementSome antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Factors predicting the subjective well-being of nations. (1995)Factors predicting the subjec…Building Strong Brands (1995)Building Strong BrandsWork and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Materialism: Trait Aspects of Living in the Material World (1985)Materialism: Trait Aspects of…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Avowed happiness as an overall assessment of the quality of life (1978)Avowed happiness as an overal…Social Indicators of Well-Being: Americans' Perceptions of Life Quality (1976)Social Indicators of Well-Bei…Social Indicators of Well-Being (1976)Social Indicators of Well-Bei…Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad (2022)Cross-national consistency of…LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA (2019)LIFESTYLE AND CONSUMER PREFER…The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands (2015)The Impact of Consumer Ethnoc…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Satisfaction With Life Scale (1985)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Subjective well-being: Three decades of progress. (1999)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1995Building Strong Brands4,432 cited
  • 1976Social Indicators of Well-Being3,679 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1976Social Indicators of Well-Being: Americans' Perceptions of Life Quality2,395 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1985Materialism: Trait Aspects of Living in the Material World1,964 cited
  • 2007Strategic Brand Management1,706 cited
  • 1978Avowed happiness as an overall assessment of the quality of life

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1,527 cited
  • 1995Factors predicting the subjective well-being of nations.1,375 cited
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    • 2022Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad21 cited
    • 2015The Impact of Consumer Ethnocentrism on Purchase Intentions: Local Versus Foreign Brands17 cited
    • 2019LIFESTYLE AND CONSUMER PREFERENCES IN CHOOSING LOCAL OR FOREIGN BRANDS: A STUDY OF CONSUMER BEHAVIOR IN SURAKARTA – INDONESIA16 cited