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ArticleDecomposing the effects of online customer reviews on brand, price, and product attributes

Daniel S. Kostyra2015

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Articlegreen2015

Decomposing the effects of online customer reviews on brand, price, and product attributes

Daniel S. Kostyra · Jochen Reiner · Martin Natter · Daniel Klapper

229 citations·0/0 files stored·International Journal of Research in Marketing

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2006The Effect of Word of Mouth on Sales: Online Book Reviews 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?2004Using Online Conversations to Study Word-of-Mouth Communication 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement 1998Brand Equity as a Signaling Phenomenon 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix 2001Internet forums as influential sources of consumer information

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2016To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns 2017Do customer reviews drive purchase decisions? The moderating roles of review exposure and price 2016Tourists’ willingness to pay for an accommodation: The effect of eWOM and internal reference price 2016Are customers’ reviews creating value in the hospitality industry? Exploring the moderating effects of market positioning

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Details

Year2015

Typearticle

Published2015-02-26

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations229

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijresmar.2014.12.004

openalex_workW2057079652

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2016

Exploring the comparative importance of online hotel reviews’ heuristic attributes in review helpfulness: a conjoint analysis approach

2016How small hotels can drive value their way in infomediation. The case of ‘Italian hotels vs. OTAs and TripAdvisor’

2017Managing Product Returns Within the Customer Value Framework

2020A Decision-Making Model Under Probabilistic Linguistic Circumstances with Unknown Criteria Weights for Online Customer Reviews