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Comics and Culture
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Comics and Culture (1971)Comics and CultureAprender a comunicar con imágenes. Uso del cómic en la educación superior como vehículo para el desarrollo de competencias multimodales (2020)Aprender a comunicar con imág…Creating visual narrative art for decoding stories that consumers and brands tell (2010)Creating visual narrative art…Cultural Argument and Organizational Constraint in the Comic Book Industry (1990)Cultural Argument and Organiz…Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix (1986)Measuring Social Values: A Co…Comic strips: A rhetorical perspective (1977)Comic strips: A rhetorical pe…Icons of the Alternate Culture: The Themes and Functions of Underground Comix* (1975)Icons of the Alternate Cultur…The psychology of interpersonal relations. (1958)Sensemaking in Organizations (1996)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement (2015)Exploring How Video Digital Storytelling Builds Relationship Experiences (2016)Advances in Consumer Research (2025)The Philosophy of Literary Form (1973)THE PHILOSOPHY OF LITERARY FORM (1973)Political cartoons as rhetorical form: A taxonomy of graphic discourse (1981)Television's new humane collectivity (1981)Art and Illusion (2017)Content Analysis in Consumer Research (1977)The Role of Personal Values in Marketing and Consumer Behavior (1977)A Means-End Chain Model Based on Consumer Categorization Processes (1982)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Seduction of the Innocent (1954)Prime-time television : content and control (1992)Comic Effects: Postcolonial Political Mythologies in The World of Lily Wong (2000)Whole World Is Watching (2005)The Impetus for (and Limited Power of) Business Self-Regulation: The Example of Advergames (2011)Altered egos: gay men reading across gender difference in Wonder Woman (2012)Mass Culture: The Popular Arts in America (1957)Art Styles as Cultural Cognitive Maps1 (1961)Against Interpretation (1967)Comics as Literature? Reading Graphic Narrative (2008)Multimodality: A Social Semiotic Approach to Contemporary Communication (2009)Multimodality: A Social Semiotic Approach to Contemporary Communication (2011)Cómic como herramienta para la sensibilización sobre la necesidad de atender a la diversidad (2023)
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  • 2010Creating visual narrative art for decoding stories that consumers and brands tell86 cited
  • 1986Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix56 cited
  • 1977Comic strips: A rhetorical perspective20 cited
  • 1990Cultural Argument and Organizational Constraint in the Comic Book Industry13 cited
  • 2020Aprender a comunicar con imágenes. Uso del cómic en la educación superior como vehículo para el desarrollo de competencias multimodales7 cited
  • 1975Icons of the Alternate Culture: The Themes and Functions of Underground Comix*5 cited

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