The Realistic Job Preview as a Persuasive Communication

Paula M. Popovich · John P. Wanous

122 citations0/0 files storedAcademy of Management Review

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Employer Branding and e-HRM Job Satisfaction and Organizational Behavior Social and Intergroup Psychology

Abstract

In I/O psychology and organizational behavior (I/OB) the realistic job preview (RJP) is a current example of an attitude change technique designed to reduce turnover among newly hired employees. Social psychology has long been concerned with theories and techniques for attitude change, and these are examined as potential aids to understanding the RJP process. The “Yale Persuasive Communication” (YPC) approach is reviewed, and findings from YPC research are presented as illustrations of how the future RJPs might be redesigned.

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References

1969The Handbook of Social Psychology 1977Handbook of Industrial and Organizational Psychology.1964Work and motivation 2013Handbook of Social Psychology 1976The nature and causes of job satisfaction 1975A Protection Motivation Theory of Fear Appeals and Attitude Change1 1978Decision making: A psychological analysis of conflict, choice, and commitment 1960The Functional Approach to the Study of Attitudes

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1987Organizational socialization: A stress perspective 2002Implementing Realistic Job Previews and Expectation-Lowering Procedures: A Field Experiment 1988Effects of realistic job previews: A comparison using an enhancement and a reduction preview.1989INSTALLING A REALISTIC JOB PREVIEW: TEN TOUGH CHOICES 1999REVISITING MET EXPECTATIONS AS A REASON WHY REALISTIC JOB PREVIEWS WORK 2012Reactions to Recruitment Web Sites: Visual and Verbal Attention, Attraction, and Intentions to Pursue Employment

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