SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effect of Social Media on Personal Branding Efforts of Top Level Executives
16 references·0 citing·42 second hop
The Effect of Social Media on Personal Branding Efforts of Top Level Executives (2013)The Effect of Social Media on Personal Br…To be or not to be in social media: How brand loyalty is affected by social media? (2012)To be or not to be in social …To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession (2011)To Be or Not to Be in Social …The role of consumer–brand identification in building brand relationships (2011)The role of consumer–brand id…Predicting the Future with Social Media (2010)Predicting the Future with So…Online Personal Branding: Processes, Challenges, and Implications (2010)Online Personal Branding: Pro…Who interacts on the Web?: The intersection of users’ personality and social media use (2009)Who interacts on the Web?: Th…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…The social media bible: tactics, tools, and strategies for business success (2009)The social media bible: tacti…Role of social media in online travel information search (2009)Role of social media in onlin…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding (2005)From Cattle and Coke to Charl…Marketization and the Recasting of the Professional Self (2004)Marketization and the Recasti…Character Strengths Before and After September 11 (2003)Character Strengths Before an…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Content Analysis: An Introduction to its Methodology. (1984)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)The impact of online reviews on hotel booking intentions and perception of trust (2011)Social Media in Tourism and Hospitality: A Literature Review (2013)Motivations for sharing tourism experiences through social media (2014)Content Analysis: An Introduction to Its Methodology (2019)The Satisfaction With Life Scale (1985)Emerging adulthood: A theory of development from the late teens through the twenties. (2000)A very brief measure of the Big-Five personality domains (2003)Online Social Networking and Addiction—A Review of the Psychological Literature (2011)A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication (2013)Integrating psychological and neurobiological considerations regarding the development and maintenance of specific Internet-use disorders: An Interaction of Person-Affect-Cognition-Execution (I-PACE) model (2016)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)The Strength of Weak Ties (1973)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Consumer behavior in social commerce: A literature review (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)SoCoMo marketing for travel and tourism: Empowering co-creation of value (2015)Influence of social media marketing communications on young consumers’ attitudes (2017)Bringing the corporation into corporate branding (2003)Corporate brands: what are they? What of them? (2003)Customer-based brand equity for a destination (2007)Comparing Twitter and Traditional Media Using Topic Models (2011)Temporal Patterns of Happiness and Information in a Global Social Network: Hedonometrics and Twitter (2011)Birds of the Same Feather Tweet Together: Bayesian Ideal Point Estimation Using Twitter Data (2014)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2009Role of social media in online travel information search3,288 cited
  • 2010Predicting the Future with Social Media2,080 cited
  • 2009Who interacts on the Web?: The intersection of users’ personality and social media use1,914 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2012To be or not to be in social media: How brand loyalty is affected by social media?865 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
  • 2009The social media bible: tactics, tools, and strategies for business success796 cited
  • 2011The role of consumer–brand identification in building brand relationships685 cited
  • 2010Online Personal Branding: Processes, Challenges, and Implications512 cited
  • 2004Marketization and the Recasting of the Professional Self323 cited
  • 2005From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding312 cited
  • 2003Character Strengths Before and After September 11

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

310 cited
  • 2011To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession240 cited
  • Cited by

    No citing works inside the corpus for this window.