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Measuring Trust In Advertising

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References

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
1995AFFECT- AND COGNITION-BASED TRUST AS FOUNDATIONS FOR INTERPERSONAL COOPERATION IN ORGANIZATIONS.7,320 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
1985Measuring the Involvement Construct6,012 cited
1985Trust as a Social Reality4,158 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
1993Factors Affecting Trust in Market Research Relationships3,649 cited

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1967A new scale for the measurement of interpersonal trust13,501 cited

1985Trust in close relationships.3,129 cited

Cited by

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2020External HMI for self-driving vehicles: Which information shall be displayed?191 cited
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2020Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility164 cited
2015Mobile Persuasion: Can Screen Size and Presentation Mode Make a Difference to Trust?155 cited
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2022Does distrust in humans predict greater trust in AI? Role of individual differences in user responses to content moderation124 cited
2019Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context123 cited
2020Predicting trust in online advertising with an SEM-artificial neural network approach114 cited
2020When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing103 cited
2012The Structural Effects of Metaphor-Elicited Cognitive and Affective Elaboration Levels on Attitude Toward the Ad95 cited
2013How Strong is the Pull of the Past?95 cited