References

• 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
• 1988Prospect theory: An analysis of decision under risk32,475 cited
• 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1989Choice Based on Reasons: The Case of Attraction and Compromise Effects1,813 cited
• 1988BOUNDED RATIONALITY, AMBIGUITY, AND THE ENGINEERING OF CHOICE1,693 cited
• 1978Bounded Rationality, Ambiguity, and the Engineering of Choice1,539 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
• 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
• 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective