References

• 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1998The partial least squares approach for structural equation modeling.12,728 cited
• 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
• 1991Managing Brand Equity3,818 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
• 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited