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Spillover of Negative Information on Brand Alliances
14 references·16 citing·45 second hop
Spillover of Negative Information on Brand Alliances (2006)Spillover of Negative Information on Bran…When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk (2004)When Corporate Image Affects …Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Co‐branding: brand equity and trial effects (2000)Co‐branding: brand equity and…Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Endorsers in Advertising: The Case of Negative Celebrity Information (1998)Endorsers in Advertising: The…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Measuring Image Spillovers in Umbrella-Branded Products (1990)Measuring Image Spillovers in…Negativity and extremity biases in impression formation: A review of explanations. (1989)Negativity and extremity bias…Negativity in evaluations. (1987)Negativity in evaluations.Attribution: Perceiving the Causes of Behavior (1987)Attribution: Perceiving the C…Redefining luxury service with technology implementation: the impact of technology on guest satisfaction and loyalty in a luxury hotel (2022)Redefining luxury service wit…How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality (2022)How do destination negative e…The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making (2019)The Role of Photograph Aesthe…The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement (2019)The Celebrity Capital Life Cy…Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line (2019)Spillover effects of supply c…Run Away or Stick Together? The Impact of Organization-Specific Adverse Events on Alliance Partner Defection (2017)Run Away or Stick Together? 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1987Attribution: Perceiving the Causes of Behavior3,713 cited
  • 1989Negativity and extremity biases in impression formation: A review of explanations.1,549 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited
  • 1987Negativity in evaluations.468 cited
  • 2004When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk396 cited
  • 2000Co‐branding: brand equity and trial effects374 cited
  • 1990Measuring Image Spillovers in Umbrella-Branded Products262 cited

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Cited by

  • 2022How do destination negative events trigger tourists’ perceived betrayal and boycott? The moderating role of relationship quality120 cited
  • 2019The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making118 cited
  • 2010How storefront displays influence retail store image103 cited
  • 2016Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands98 cited
  • 2019The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement98 cited
  • 2011Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance94 cited
  • 2022Redefining luxury service with technology implementation: the impact of technology on guest satisfaction and loyalty in a luxury hotel92 cited
  • 2013Evaluation of co‐branded hotels in the Taiwanese market: the role of brand familiarity and brand fit82 cited
  • 2013Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits80 cited
  • 2012The differential impact of brand equity on B2B co‐branding77 cited
  • 2014Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands77 cited
  • 2017Run Away or Stick Together? The Impact of Organization-Specific Adverse Events on Alliance Partner Defection77 cited
  • 2015The Influence of CSR and Ethical Self-Identity in Consumer Evaluation of Cobrands75 cited
  • 2019Spillover effects of supply chain news on consumers' perceptions of product quality: An examination within the triple bottom line70 cited
  • 2013Towards the formation of consensus in the domain of co-branding: Current findings and future priorities68 cited
  • 2015Interorganizational Relationships in Marketing: A Critical Review and Research Agenda65 cited