References

• 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
• 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
• 1995A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance7,851 cited
• 1983Stockholders and Stakeholders: A New Perspective on Corporate Governance2,732 cited
• 1994Toward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory1,644 cited
• 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,547 cited
• 1999Ties That Bind: A Social Contracts Approach to Business Ethics1,101 cited
• 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
• 2003The use of expert judges in scale development781 cited
• 2008Corporations and Morality487 cited
• 1995Consumer Innovativeness and the Adoption Process468 cited
• 1985Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvement452 cited
• 1988Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations452 cited
• 1982Corporations and Morality450 cited
• 1983Stakeholders of the organizational mind407 cited