SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
16 references·8 citing·38 second hop
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based (2013)Relationship quality as a resource to bui…Strategic Brand Management (2007)Strategic Brand ManagementMail and Internet Surveys: The Tailored Design Method (2007)Mail and Internet Surveys: Th…Mail and internet surveys : the tailored design method (2007)Mail and internet surveys : t…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Logistics Research Methods: Employing Structural Equation Modeling to Test for Construct Validity (1999)Logistics Research Methods: E…Using Qualitative Methods in Organizational Research (1998)Using Qualitative Methods in …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Managing and building B2B SME brands: an emerging market perspective (2019)Managing and building B2B SME…Exploring brand management strategies in Chinese manufacturing industry (2019)Exploring brand management st…The Effects of Signaling Monetary and Creative Effort in Ads (2018)The Effects of Signaling Mone…B2B brand equity: investigating the effects of human capital and relational trust (2018)B2B brand equity: investigati…Advancing theoretical and strategic development of branding in industrial marketing (2018)Advancing theoretical and str…Methodological Choices in Relationship Quality (RQ) Research 1987 to 2015: A Systematic Literature Review (2017)Methodological Choices in Rel…Multiple stakeholders and B2B branding in emerging markets (2016)Multiple stakeholders and B2B…Examining the Impact of Restaurant Innovativeness on Relationship Quality in Luxury Restaurants (2016)Examining the Impact of Resta…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires. (2004)The Delphi method as a research tool: an example, design considerations and applications (2004)The adequacy of response rates to online and paper surveys: what can be done? (2008)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
this work references cited by second hop

References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 2007Mail and internet surveys : the tailored design method9,606 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 2007Mail and Internet Surveys: The Tailored Design Method3,220 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 2007Strategic Brand Management1,706 cited
  • 1999Logistics Research Methods: Employing Structural Equation Modeling to Test for Construct Validity1,354 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1998Using Qualitative Methods in Organizational Research1,125 cited
  • Cited by

    • 2018B2B brand equity: investigating the effects of human capital and relational trust53 cited
    • 2017Methodological Choices in Relationship Quality (RQ) Research 1987 to 2015: A Systematic Literature Review34 cited
    • 2018The Effects of Signaling Monetary and Creative Effort in Ads25 cited
    • 2016Examining the Impact of Restaurant Innovativeness on Relationship Quality in Luxury Restaurants22 cited
    • 2019Exploring brand management strategies in Chinese manufacturing industry21 cited
    • 2016Multiple stakeholders and B2B branding in emerging markets18 cited
    • 2018Advancing theoretical and strategic development of branding in industrial marketing16 cited
    • 2019Managing and building B2B SME brands: an emerging market perspective12 cited