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An Empirical Comparison of Awareness Forecasting Models of New Product Introduction
7 references·15 citing·47 second hop
An Empirical Comparison of Awareness Forecasting Models of New Product Introduction (1984)An Empirical Comparison of Awareness Fore…News: A Decision-Oriented Model for New Product Analysis and Forecasting (1982)News: A Decision-Oriented Mod…Innovation Diffusion and New Product Growth Models in Marketing (1979)Innovation Diffusion and New …Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning (1978)Tracker: An Early Test Market…Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Models of New Product Diffusi…Newprod: The Design and Implementation of a New Product Model (1975)Newprod: The Design and Imple…SPRINTER: a model for the analysis of new frequently purchased consumer products (1969)SPRINTER: a model for the ana…Prediction of New Product Performance: An Analytical Approach (1969)Prediction of New Product Per…When do consumers buy during online promotions? A theoretical and empirical investigation (2024)When do consumers buy during …Models for the Financial-Performance Effects of Marketing (2017)Models for the Financial-Perf…The Time–Money Trade-Off for Entrepreneurs: When to Hire the First Employee? (2016)The Time–Money Trade-Off for …Optimizing time-limited price promotions (2016)Optimizing time-limited price…Marketing Dynamics: A Primer on Estimation and Control (2015)Marketing Dynamics: A Primer …Cause-related marketing and strategic agility: an integrated framework for gaining the competitive advantage (2013)Cause-related marketing and s…Examining Market Information and Brand Equity Through Resource‐Advantage Theory: A Carrier Perspective (2012)Examining Market Information …Models for the Financial-Performance Effects of Marketing (2008)Models for the Financial-Perf…A Sample Selection Model of Consumer Adoption of Computer Banking (2004)A Sample Selection Model of C…Using cellular automata modeling of the emergence of innovations (2001)Using cellular automata model…Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model (1996)Linking Advertising to Box Of…Diffusion et innovativité: définition, modélisation et mesure (1996)Diffusion et innovativité: dé…How Much Should Be Spent for Advertising A Brand? (1989)How Much Should Be Spent for …Pretest Market Models: A Critical Evaluation (1986)Pretest Market Models: A Crit…Comment—On the Awareness Effects of Mere Distribution (1986)Comment—On the Awareness Effe…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Leavin' on My Mind: Influence of Safety Climate on Truck Drivers' Job Attitudes and Intentions to Leave (2017)Multimarket Contact and the Use of Power in Buyer–Supplier Relationships (2017)Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance (2023)Marketing management: analysis. planning. implementation and control (2000)The Sources of Innovation (2007)The Economics of Industrial Innovation (2012)Exploring associations between micro-level models of innovation diffusion and emerging macro-level adoption patterns (2013)Early Prediction of Market Success for New Grocery Products (1960)Use of Consumer Panels for Brand-Share Prediction (1968)Early Prediction of Market Success for New Grocery Products (1976)Fast and frequent: Investigating box office revenues of motion picture sequels (2007)Individual Choice Behavior (1962)Design and marketing of new products (1980)New Industrial Product Design and Evaluation Using Multiattribute Value Analysis (1987)Models and Managers: The Concept of a Decision Calculus (2004)A Prelaunch Diffusion Model for Evaluating Market Defense Strategies (2005)Demand forecasting: evidence-based methods (2017)A New Product Growth Model for Consumer Durables (1976)The Economics of Information (1976)A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance (1983)MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures (2000)THE INTERNATIONAL JOURNAL OF ORGANIZATIONAL INNOVATION (2011)Diffusion of Innovations 1 (2019)Consumer Behavior as Risk Taking (1960)The Impact of Television Advertising: Learning Without Involvement (1965)First-purchase diffusion models of new-product acceptance (1979)Dynamic Analysis of Consumer Response to Marketing Strategies (1982)Comments on “Models and Managers: The Concept of a Decision Calculus” (2004)A Theory of Cognitive Dissonance (2017)A Model for Predictive Measurements of Advertising Effectiveness (1961)Science and Statistics (1976)New product forecasting (1984)Market Share Pioneering Advantage: A Theoretical Approach (1990)Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth (2009)A New Product Growth for Model Consumer Durables (1969)Communication of Innovations: A Cross-Cultural Approach. (1974)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Modeling Multinational Diffusion Patterns: An Efficient Methodology (1989)Purchase Intentions and the Dimensions of Innovation: An Exploratory Model (1990)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office (2010)Understanding preferences for motion pictures (2010)The power of the “like” button: The impact of social media on box office (2016)
this work references cited by second hop

References

  • 1979Innovation Diffusion and New Product Growth Models in Marketing373 cited
  • 1978Models of New Product Diffusion Through Advertising and Word-of-Mouth269 cited
  • 1969Prediction of New Product Performance: An Analytical Approach94 cited
  • 1982News: A Decision-Oriented Model for New Product Analysis and Forecasting90 cited
  • 1978Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning86 cited
  • 1969SPRINTER: a model for the analysis of new frequently purchased consumer products73 cited
  • 1975Newprod: The Design and Implementation of a New Product Model32 cited

Cited by

  • 1996Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model95 cited
  • 2001Using cellular automata modeling of the emergence of innovations58 cited
  • 1986Pretest Market Models: A Critical Evaluation56 cited
  • 2012Examining Market Information and Brand Equity Through Resource‐Advantage Theory: A Carrier Perspective46 cited
  • 1996Diffusion et innovativité: définition, modélisation et mesure33 cited
  • 2013Cause-related marketing and strategic agility: an integrated framework for gaining the competitive advantage32 cited
  • 2004A Sample Selection Model of Consumer Adoption of Computer Banking18 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2016The Time–Money Trade-Off for Entrepreneurs: When to Hire the First Employee?18 cited
  • 2016Optimizing time-limited price promotions18 cited
  • 2015Marketing Dynamics: A Primer on Estimation and Control17 cited
  • 2008Models for the Financial-Performance Effects of Marketing13 cited
  • 2017Models for the Financial-Performance Effects of Marketing10 cited
  • 2024When do consumers buy during online promotions? A theoretical and empirical investigation7 cited
  • 1986Comment—On the Awareness Effects of Mere Distribution7 cited
  • 1989How Much Should Be Spent for Advertising A Brand?7 cited