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Personal loan users’ mental integration of payment and consumption · Study

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ArticlePersonal loan users’ mental integration of payment and consumption

Bernadette Kamleitner2006

Article2006

Personal loan users’ mental integration of payment and consumption

Bernadette Kamleitner · Erich M. Kirchler

25 citations·0/0 files stored·Marketing Letters

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Financial Literacy, Pension, Retirement Analysis Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1979Prospect Theory: An Analysis of Decision under Risk 1960A Coefficient of Agreement for Nominal Scales 1988Prospect theory: An analysis of decision under risk 2003Qualitative Inhaltsanalyse : Grundlagen und Techniken 1980Toward a positive theory of consumer choice 1999Mental accounting matters 1985The psychology of sunk cost 1990Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice

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2008Aligning benefits with payments: A test of the pattern alignment hypothesis

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Year2006

Typearticle

Published2006-08-07

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations25

Files0 public / 0

ShelfFinancial Literacy, Pension, Retirement Analysis

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doi10.1007/s11002-006-8521-9

openalex_workW2063547486

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